PROHM Konzept

Concept Design & Creative Direction / Digital & Real


Alan Prohm – Concepts and Creative Direction


Concept Design, Content Architectures, UX/UI, Storytelling, Copywriting and Creative Direction by prohmkonzept

Currently: Media Concept and Planning for the Humboldt Forum, a world culture forum under construction in the rebuilt Berlin City Palace, opening 17.12.2020.



qbus Mediatektur / zweimaleins / Activeark Oy


Humboldt Forum Kultur GmbH / Stiftung Preußischer Kulturbesitz, Staatliche Museen zu Berlin / Deutsche Telekom / T-Systems / BASF / Nokia Siemens Networks / Stora Enso / KONE / Nokia / Aalto University


Für Immersive Lining-Bespielung mit Team von qbus Mediatektur CeBIT 2014: IF Award 2015 – Deutscher Digital Silver Award 2015 – and German Design Award nomination 2016

Für Erklärfilm zur digitalen Lösung “Vernetzte Präsentationen” mit zweimaleins Berlin, jetzt Saatchi & Saatchi Pro: Innovationspreis-IT der Initiative Mittelstand 2013


large_2014_CeBIT_LL_7973_900x506Screen Shot 2014-05-04 at 6.24.43 PMScreen Shot 2014-10-07 at 2.55.56 PMlarge_CEBIT13_CLOUD_770_004Screen Shot 2014-10-13 at 4.06.54 PMvpresfilmshot1AA siteshot homeScreen shot 2013-09-02 at 11.59.03 AMKONE maint presscreen-captureinterquest 1NSN NetAct screen 2





Gesture- and Tablet-controlled screen environment and media – For Deutsche Telekom Geschäftskunden

large_CEBIT13_CLOUD_770_004 20130305_153334

prohmkonzept: Concept direction, story, moderation structure, UX/UI; w/ zweimaleins now Saatchi&Saatchi Pro

CeBIT_360_Arena_Gesamtkonzept_270113_Page_1 CeBIT_360_Arena_Gesamtkonzept_270113_Page_2CeBIT_360_Arena_Gesamtkonzept_270113_Page_3          Kinect gesture-control concept

Live media moderation


Stora Enso Corporate Site – multi-business product platform for the Stora Enso family of paper products – launched in 2012, still in use, incl. a filter-driven “Product Finder”

IF Award Winner – CEBIT 2014 Trade Fair Highlight


Immersive Presentation Environment – for Deutsche Telekom (T-Systems/Airbus/Rimowa BAG2G0)

Media concept, presentation content and user interface for iPad-driven immersive presentation environment showcasing the business and leisure possibilities of airtravel in the digitalized future.

Winner 2015 IF Award for Communication Design/Interior Design

2015 Silver in the Deutscher Digital Awards

prohmkonzept: Lead concept design, narrative structure, segment storyboarding, moderation script, UI/UX concept and interface wireframing; w/ qbus Mediatektur.

screen-shot-2014-05-04-at-6-06-51-pmUser interface concept

Screen Shot 2014-10-08 at 7.35.28 PMContent spreadsheet serving the presentation storyline

Immersive Presentation Environment

An iPad-driven immersive presentation environment for showcasing the business and leisure possibilities of airtravel in the digitalized future.


begehbare Präsentationsumgebung

iPad-gesteuerte multimediale Innenverkleidung zur Inszenierung einer Vision der vernetzten Zukunft des Fliegens.

Screen Shot 2014-10-08 at 7.30.37 PM

Interface wireframes

The solution allows a moderator equipped with an iPad to present an extended, many-layered program of informational or entertainment content to an audience inside an immersive presentation environment. The exhibit is built inside the frame of an actual Airbus airplane segment fitted with full wall-and-ceiling projection capability, floorscreens, and seatback iPad displays to simulate the media and communications technologies we can expect in the aircraft cabin of the (near) future. At the same time it provides an eye-catching display set for the crossindustry launch of a new „connected suitcase“ product.

The solution includes stand design, interior architecture, display technologies, presentation script (for 15-20 min show), sound design, all screen and video content, and an iPad touch interface supplying easy, intuitive control for all functions and contents. Media technologies include HD floor screens, immersive video projection, individualized content delivery via iPad, touch control and presentation interface for tablet, and Leap Motion gesture interfacing for 3-D interactive gaming.

All crafts from architecture to media to event design come together in a single communication tool, equipped to deliver any number of messages, immersively and compellingly. The presenter holds in one hand an unprecedented toolset for telling stories and selling ideas. And the audience is treated to an unforgettable ride in elegant and fascinating surroundings.

Vernetzte Präsentation – Networked presentation product video for zweimalens 2013

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